An identity project for the annual Island Art Fair that is held every year in August. The event was started in 1970 and has become a well known art fair in the mid-michigan area. It is held in the quaint town of Grand Ledge, Michigan on the Island Park.
The goal of the rebrand was to create a minimalist 1970's aesthetic. Combining the colors and rounded edges of 1970's design with an updated minimalistic feel to bring to the current decade. The rebranding offers posters and merchandise for sale that will only help spread the word about the amazing event.