I was given the prompt to choose any animal. After choosing the animal I began a series of timed sketches where I illustrated the giraffe in various ways through lines and shapes. The final piece is simple, varied sized squares. The squares both represent the animals entire figure and the shapes the spots make. I then integrated the animal icon into a company local. The self-made squared text mimics the squares in the giraffe so the design is cohesive.
Giraffe logo on a mockup with a typeface I designed specially for the project